Digital Marketing & Sales Specialist ID-630

Job Title:     Digital Marketing & Sales Specialist

Objective:   To drive sales of our online course, achieving a target of 50 course sales per month

Start Date:  Immediately

Startup Salary: 100,000 Naira, to be reviewed after 3 months

A. Staff Benefits:

• Staff Welfare Program: A Supportive work environment that promotes professional development, performance recognition, and work-life balance.
• Monthly Data Allowance: Internet/data support to ensure seamless digital marketing activities and remote collaboration.
• Annual Leave: Paid Quarterly leave, in addition to public holidays.
• Sick Leave: Paid sick leave provisions in line with company policy.
• Performance-Based Incentives: Opportunity for bonuses or salary reviews based on performance and KPIs.

B. Core Responsibilities:

Marketing Strategy & Execution: Develop and implement a multi-channel marketing strategy to reach the target audience and achieve sales goals. This includes:

1. Digital Marketing

• Search Engine Optimisation (SEO): Conduct keyword research, optimise website content, and build backlinks to improve organic search rankings
• Content Marketing: Collaborate with the content creation & design team to develop valuable and engaging content (blog posts, articles, videos, infographics) related to presentation skills and promote it across various channels
• Social Media Marketing: Develop and execute social media strategies, create engaging content, run targeted advertising campaigns, and manage social media communities
• Email Marketing: Build and manage email lists, create email campaigns to nurture leads and promote courses, and automate email sequences
• Paid Advertising (PPC): Propose paid advertising campaigns on platforms like Google Ads and social media, optimising for conversions and ROI
• Lead Generation(LG): Develop and implement strategies to capture leads (potential customers) through various channels, such as free webinars, downloadable resources, quizzes, and contests

2. Sales:

• Follow up on leads, answer questions about the course, and close deals online
• Develop and implement sales strategies, including pricing, promotions, and discounts
• Track sales performance and identify areas for improvement
• Manage customer relationships and provide an excellent customer service culture

C. Required Skills and Experience:

• Proven experience in marketing and sales, preferably in the online education or training industry
• Strong understanding of digital marketing principles and best practices
• Experience with SEO, content marketing, social media marketing, email marketing, and paid advertising
• Excellent writing and communication skills
• Ability to create or suggest engaging and persuasive marketing materials
• Experience with data analysis
• Experience with CRM systems and marketing automation tools
• Ability to manage multiple projects and deadlines effectively
• Self-motivated and results-oriented

Bonus Skills:

• Experience with video marketing and editing
• Knowledge of presentation skills and training
• Existing network of contacts in the presentation skills or business training industry

Key Performance Indicators (KPIs): What we’ll be measuring

• Number of course sales per month (target: 300)
• Website traffic and lead generation
• Conversion rates (leads to sales)
• Customer acquisition cost (CAC)
• Return on marketing investment (ROI)