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Assist in the preparation of the branch budget estimates. Analyse business growth opportunities in the local market and develop appropriate strategies for capturing and growing our market share. Work jointly and proactively with Business Segments (Consumer & Corporate Banking) and product partners to increase Ecobank’s wallet share within the respective markets. Achieve targeted product cross-sell ratios and increase customer adoption of Ecobank’s products and services. Ensure that various business segments in the branch maintain a CABAL that is commensurate with overall budget projections. Ensure that all incomes are properly recognized. Grow the deposit base of the branch with specific focus on growing low-cost deposits, collections, value-chain business and channels - across all business segments. Achieve cost-income ratio targets of the business. Ensure that credit approval memoranda (CAM) meet the Banks’ credit policy guidelines and loan accounts are operated within ‘credit approval’ limits. Conduct regular business performance and profitability reviews. Ensure all Non-Performing Loan (NPL) & Past Due Obligation (PDO) ratios are kept within budgeted limits. Attain targeted sales goals, performance targets and customer satisfaction levels through the effective management of resources. Identification and marketing of prospects within the target market. Responsible for exceeding customers’ expectation. Establish and sustain a customer-centric business culture in the branch, leveraging on people and technology to ensure service quality and excellence in the delivery of our
